Why does website quality matter?
Think of your website as your digital storefront. Your website is often the first impression you give potential customers and in many cases your first point of contact with them. Before consumers see your store or your products they will see your website – so you want that first impression to be a good one.
The days of relying on phone books and word-of-mouth to find new businesses, products, and services are gone. In fact, 76 percent of consumers shop online, and 64 percent of consumers prefer the convenience of online shopping.
Customers will form an opinion about your business based on your website, which in turn affects their purchase decisions. When a customer searches for something you offer or specifically for your business, you want your website to be user-friendly, look great on mobile, and be well-maintained.
What makes a quality website?
Keep the users in mind
People want quick solutions to their problems and quick answers to their questions. Your website should make it easy for them to find the information they need, in a visually appealing package. Good websites are clean, well-organized, easy to navigate, clear and concise, modern, functional and branded. Key information like business hours, location and contact info should be easy to find. In short, your website should motivate the visitor to do business with you.
Make sure it’s mobile-friendly
A quality website looks good and functions well on a mobile device. U.S. customers spent roughly $177 billion in 2018 online shopping through their smartphones. Sales made directly through smartphones are expected to increase by 56 percent to hit $209 billion by 2022. You don’t want to miss out on those mobile spending dollars, so make sure your website is properly built and designed for optimal mobile use.
Professionalism is key
The best websites are also well-polished, meaning no spelling or grammatical errors, no outdated art or design, no pixelated images and no loose ends. Content should be complete and visually appealing, and fonts and colors match across the entire website.