Does your fund really need a pitch deck?

In short, yes. A pitch deck is essential. Considering that 29 percent of small businesses fail because they run out of cash, and 14 percent fail because of poor marketing, a good pitch deck is key for raising capital and convincing business partners to work with you. Even huge companies like Facebook and Google started with a pitch deck.

Why bother with a pitch deck?

Think of your pitch deck as your business card that presents the essential information about your company to investors. Your pitch deck should be a short presentation of your business plan that outlines all the key elements of your business, including your business model, your team, and the purpose of your company.

Some startups prefer to pitch their business case over the phone. Although this might sound like a great way to share your ideas without giving confidential information to a stranger, big-time investors won’t take you seriously without a detailed pitch deck. Most investors don’t like lengthy phone calls. They want a quick explanation of your company that helps them decide whether it’s a good fit for their investment portfolio. They’d rather flip quickly through a deck and ask questions later, if they find the business idea interesting.

Put your best pitch forward

Now that you know a pitch deck is a necessary tool for raising capital for your fund or startup, follow through with a well-designed, structured deck. Relevant information should be laid out in a way that’s easy to understand, and a professional layout helps you stand out from other startups. If you want to raise money, spending time producing a great pitch deck is well worth the effort.

Keep in mind what information is most important to investors – the business case, market opportunity, and return on investment for them. Unfortunately, many startups pull their content together at the last minute, resulting in crowded slides and missed KPIs. If an investor or business angel needs to spend too much time finding the important information, your deck will probably get tossed.

Don’t let your deck end up in the waste bin! Not only is a professional pitch deck is a great asset for investor meetings, creating a deck forces the founder to systematically analyze every part of their startup’s business model. By combing through your ideas step-by-step, you can identify loopholes and defects before bringing the business to market, setting you and your company up for success. For more specifics on what should be included in your pitch deck, check out 5 Keys to a Great Pitch Deck.

Geraci Media is uniquely positioned to help fund managers succeed with a well-designed, compliant pitch deck. Check out our past work here, and reach out to us here to get started.

5 Keys to a Great Pitch Deck

Pitch decks are a vital part of any new fund manager’s toolkit. People retain 80 percent of what they see, 20 percent of what they read and 10 percent of what they hear, so pitching your business idea on paper or over the phone just isn’t going to cut it.

When meeting with investors, visual aids can bring cohesion, clarity and even entertainment. The best visual tool for communicating your business plan to angel investors and venture capitalists is a pitch deck. A well-prepared pitch deck helps fund managers present details in an organized and visually appealing package.

Now that we know why a good pitch deck is important, let’s jump into the 5 things you can do to create a killer presentation.

1. First impressions matter

Your opening slide is your first chance to catch your audience’s attention and pique their interest. Begin with a quick summary of what your startup is about. Some companies find it easiest to pose a comparison to a better-known company (e.g. Postmates for groceries). While this can help your audience grasp the concept quickly, if you use a comparison be sure it makes sense.

If there is no comparison that fits your business idea, a concise summary will also work. Imagine you’re writing a Twitter post or Instagram bio for your company. How would you describe it in 140 characters or less?

2. Present the problem and your solution

This is a concise and clear explanation of what your company does. To help your audience understand, provide scenarios where your product or service comes in to address a pain point.  Make sure the scenario captures what you’re trying to do and why.

3. Show the numbers

It doesn’t matter how great your idea is. At the end of the day, investors care about profit. If your business has already launched, bring out your data. Present number of early adopters, sales, paying users and any other relevant information. You should also show the size of your target market, particularly if you haven’t launched yet.

4. Do the math

Once you prove there is a market demand for your product, you need to exhibit how you earn money. This part of the pitch deck doesn’t need to be extremely detailed, but you need to be able to show who pays you and give a revenue projection based on your target market size – or current revenue increases based on the customers you’ve already secured.

5. Peel back the curtain

Investors know that a startup is only as good as the team running it. They’ll want to know who they’re giving their money to and that they’re qualified to handle it. Your pitch deck should include a slide with the quick background of each team member, or the management team if your company already has a good number of employees. This slide can include information like team members’ expertise, previous industry and other career-related relevant information. Keep it simple and elaborate during the meeting.

A good pitch deck is one of your most important tools when talking to investors. While the information it holds can vary depending on your startup’s stage of development, the deck should present important information in a tone that matches your company’s personality, and, in turn, your own!

Let Geraci Media help you reach your business goals through a well-designed pitch deck. Reach out to us here.