Ruby A. Keys

Vice President

" Don’t wait for the perfect moment, take the moment and make it perfect."

Ruby Keys is the Vice President of Geraci Media. She joined Geraci LLP in 2015 as the Marketing Coordinator for Geraci Law Firm. As she enters her 5th year with Geraci, she is now the Vice President of Geraci Media, a full service marketing agency, which caters to the Non-Conventional Lending space. Geraci Media was founded in 2016 and began as an event line. Ruby has helped grow and manage Geraci Media to where they now host both in-person and virtual conferences, produce a monthly magazine for Loan Originators, and offer marketing services for lenders nationwide. Ruby Keys is a graduate from Vanguard University with a degree in Marketing and Public Relations. She is very happy to have found a place where her talents and education are put to use and loves being a part of the growth at Geraci.

Favorite Vacation

My favorite vacation was traveling to Europe and meeting parts of my family in England, Scotland and France.

Books currently reading

High Output Management. We read a lot of books at Geraci :-)

Word that best describes you



Playing tennis, running, skiing, bike riding down by the beach.

When not working

I’m a big planner and love being busy. When I’m not working, you will probably find me out with friends exploring new places, at the dog beach with my pup, Piper, or visiting my family in Palm Springs.

Your favorite memory since being at Geraci:

One of my favorite memories was our very first Innovate Conference. It was so awesome watching everything come together, and a vision become reality. It was also great to meet many of our top clients for the first time.

What was it about Marketing that drew your interest?

Marketing has always been a passion of mine. I love the endless opportunity, seeing individuals buy into something, and building relationships. It’s something that I feel will never leave this world, and the approach is constantly changing.

What are you most proud of at Geraci LLP?

I’m proud of us officially becoming Geraci LLP. We initially started out as a law firm and recently had our 10-year anniversary. We are now a law firm, media, and consulting company and keep growing exponentially- it’s so exciting! I love being a part of the journey.

If you could go back and change any aspect of your life, which would it be?

I wouldn’t change anything. I firmly believe everything that happens is for a reason- for better and for worse, and we are to use those experiences to shape us into who we are today.

What wisdom could you offer young professionals?

Find your passion- what you are good at and what you love. Focus on always being better and making a difference.

Who is or was the most influential person in your life?

My Dad. He has always put family first and is someone I strive to be like every day.


Vanguard University

B.A. in Communications- emphasis in Marketing/Public Relations

Associations & Memberships

American Association of Private Lenders

California Mortgage Bankers Association

California Mortgage Association

Speaking Engagements

Branding & Communication Trends for 2017 (AAPL Conference 2016)

Marketing: Dominating the Conversation (Activate Conference 2017)

Marketing to Different Generations (Innovate Conference 2018)

How to Allocate Your Marketing Dollars in 2019 (Innovate Conference 2019)