Alicia Carter

Event Director

" When nothing goes right, go left"

Alicia Carter is the Event Director at Geraci Media. As a graduate from Vanguard University with a degree in Communication Studies, Ms. Carter joined Geraci LLP to promote all aspects in the media and marketing departments. In her current role, Ms. Carter is in charge of planning, executing, and MC-ing two to five industry conferences a year, all across the US. This includes scouting and securing a venue, negotiating venue contracts, working with outside vendors, creating a conference agenda, reaching out to speakers and sponsors, coordinating all details of the event to attendees, speakers, sponsors, and staff, MC-ing the events, training and managing conference staff, and making sure details of the event go according to plan. This role requires skills such as leadership, organization, dedicated, constant communication, attention to detail, and being a team player, while also having personal drive and determination to execute all events to the best of her ability.

Favorite Vacation:

Spending a month and a half in Europe! It was a dream.

Books currently reading:

Crazy Love and Loveology

Word that best describes you:

Outgoing, Compassionate

How do you relax when not working:

Hang out with my boyfriend, go to the beach, camping, Disneyland, ride bikes

Favorite Quote:

“When nothing goes right, go left”

One of your favorite memories since being at Geraci:

The day before our Captivate conference in Las Vegas, our team all went out together to a nice restaurant, and then spent all night hanging out in the hotel. It was so much fun to be able to listen to music, laugh, joke, and have a great time before our first Vegas conference happened. I will always remember those funny moments when we were all together and were able to let loose and enjoy ourselves.

What was it about Marketing that drew your interest?

I knew I wanted to work in Marketing for a number of reasons. I love that every day looks different in Marketing, and I love that I get to work with people every day. I love that I get to market and get behind a brand (Geraci LLP) and a mission that I believe in, and get to help others buy into what we are doing as well. I also love that Marketing is always changing, as that is a fun challenge and opportunity to harness.

What are you most proud of at Geraci LLP?

I am proud of getting a job at Geraci a few months after graduating college, and then getting a promotion within my first year as well.

What helps you to stay motivated at Geraci?

Working closely with the marketing team helps me stay motivated. I trust them and I rely on them, and know they do the same to me. I am motivated to work harder because I know that our team’s success is shared amongst all 5 of us.

Who is or was the most influential person in your life?

My grandma Gerri. She has helped me become the woman I am today. She has instilled the mentality in me to work hard, and love other even harder. She is my favorite person.

If you could go back and change any aspect of your life, which would it be?

Nothing. As cheesy as it may sound, everything in my life has led me to where I am, and who I am, today.