5 Keys to a Great Pitch Deck

Pitch decks are a vital part of any new fund manager’s toolkit. People retain 80 percent of what they see, 20 percent of what they read and 10 percent of what they hear, so pitching your business idea on paper or over the phone just isn’t going to cut it.

When meeting with investors, visual aids can bring cohesion, clarity and even entertainment. The best visual tool for communicating your business plan to angel investors and venture capitalists is a pitch deck. A well-prepared pitch deck helps fund managers present details in an organized and visually appealing package.

Now that we know why a good pitch deck is important, let’s jump into the 5 things you can do to create a killer presentation.

1. First impressions matter

Your opening slide is your first chance to catch your audience’s attention and pique their interest. Begin with a quick summary of what your startup is about. Some companies find it easiest to pose a comparison to a better-known company (e.g. Postmates for groceries). While this can help your audience grasp the concept quickly, if you use a comparison be sure it makes sense.

If there is no comparison that fits your business idea, a concise summary will also work. Imagine you’re writing a Twitter post or Instagram bio for your company. How would you describe it in 140 characters or less?

2. Present the problem and your solution

This is a concise and clear explanation of what your company does. To help your audience understand, provide scenarios where your product or service comes in to address a pain point.  Make sure the scenario captures what you’re trying to do and why.

3. Show the numbers

It doesn’t matter how great your idea is. At the end of the day, investors care about profit. If your business has already launched, bring out your data. Present number of early adopters, sales, paying users and any other relevant information. You should also show the size of your target market, particularly if you haven’t launched yet.

4. Do the math

Once you prove there is a market demand for your product, you need to exhibit how you earn money. This part of the pitch deck doesn’t need to be extremely detailed, but you need to be able to show who pays you and give a revenue projection based on your target market size – or current revenue increases based on the customers you’ve already secured.

5. Peel back the curtain

Investors know that a startup is only as good as the team running it. They’ll want to know who they’re giving their money to and that they’re qualified to handle it. Your pitch deck should include a slide with the quick background of each team member, or the management team if your company already has a good number of employees. This slide can include information like team members’ expertise, previous industry and other career-related relevant information. Keep it simple and elaborate during the meeting.

A good pitch deck is one of your most important tools when talking to investors. While the information it holds can vary depending on your startup’s stage of development, the deck should present important information in a tone that matches your company’s personality, and, in turn, your own!

Let Geraci Media help you reach your business goals through a well-designed pitch deck. Reach out to us here.

The Importance of a High-Quality Website

Why does website quality matter?

Think of your website as your digital storefront. Your website is often the first impression you give potential customers and in many cases your first point of contact with them. Before consumers see your store or your products they will see your website – so you want that first impression to be a good one.

The days of relying on phone books and word-of-mouth to find new businesses, products, and services are gone. In fact, 76 percent of consumers shop online, and 64 percent of consumers prefer the convenience of online shopping.

Customers will form an opinion about your business based on your website, which in turn affects their purchase decisions. When a customer searches for something you offer or specifically for your business, you want your website to be user-friendly, look great on mobile, and be well-maintained.

What makes a quality website?

Keep the users in mind

People want quick solutions to their problems and quick answers to their questions. Your website should make it easy for them to find the information they need, in a visually appealing package. Good websites are clean, well-organized, easy to navigate, clear and concise, modern, functional and branded. Key information like business hours, location and contact info should be easy to find. In short, your website should motivate the visitor to do business with you.

Make sure it’s mobile-friendly

A quality website looks good and functions well on a mobile device. U.S. customers spent roughly $177 billion in 2018 online shopping through their smartphones. Sales made directly through smartphones are expected to increase by 56 percent to hit $209 billion by 2022. You don’t want to miss out on those mobile spending dollars, so make sure your website is properly built and designed for optimal mobile use.

Professionalism is key

The best websites are also well-polished, meaning no spelling or grammatical errors, no outdated art or design, no pixelated images and no loose ends. Content should be complete and visually appealing, and fonts and colors match across the entire website.

Your website is a powerful tool. Geraci Media can help create or update your website to draw interested and engaged clients to your brand. Reach out today to schedule a consultation.

When to Use a Press Release (and when not to)

Reporters’ inboxes are flooded with press releases. As the market has become more saturated with low-quality releases, the high-quality news has gotten lost in the crowd. While press releases are still a viable marketing tactic, they have taken a backseat to some other digital tactics that are more measurable, targeted and cost effective. By coupling press releases with these new tactics, marketers can breathe new life into this old standby.

When a marketer creates a public relations strategy, the first order of business is often to publish press releases. However, the game is changing, and marketers should know when press releases benefit their strategy, and when they don’t. The following points will help you determine when a press release is the best course of action.

The Benefits of Press Releases

Other publications will pick it up

The purpose of a press release is to get as many eyeballs on your news as possible. Many companies achieve this by posting a press release to the wire, where it will be sent out to thousands of publications, and ultimately posted elsewhere online.

But how do you get attention this way? You can start by releasing quality content. For example, releases with data get picked up more. But you also need to time it right. Press releases are more likely to be viewed by both the media and consumers over the weekend and at the beginning and end of the week. For more views, avoid distributing during that humpday slump.

 Link building

One of the biggest benefits of public relations is the link building that comes with media coverage. Even though the press release itself doesn’t help with search engine optimization (SEO), the resulting editorial coverage does. Be sure your release includes key words that you want to rank for, so that when journalists see your release, they will use those words as well.

There is tremendous synergy between SEO and PR. The press garnered by press releases is a huge win for SEO managers everywhere. As a bonus, coverage often also comes with inbound links back to your website. All of this means you can’t depend on your release to do all the work. It is simply a way to communicate your story to the rest of the world, but you can use took slike keywords and helpful links to your advantage.

 They’re an important resource for journalists

A press release is an opportunity to deliver all of the information you want journalists to know in one package. Even external documents like earnings presentations and research documents, can be made available in a press release. This makes it easier for journalists to quickly find accurate information about your company.

An alternative to sending a release on the wire is to send your release directly to a journalist over email. This makes writing about your company easy for journalists and establishes a strong relationship that will help guarantee future coverage.

The Drawbacks of Press Releases

A release on its own will not improve your SEO

As stated above, press releases only help your SEO if there is additional content published as a result of your release distribution. Popular belief is that press releases help your SEO, but a recent article by a Google expert says otherwise.

This is because press releases are only syndicated for a certain amount of time before they are taken down. Even if they are packed with keywords and your company’s name, their temporary status does not lead to any progress in SEO rankings. Your PR strategy shouldn’t depend entirely on releases for SEO success.

 Press releases don’t reach consumers

Although they might get the attention of journalists, press releases alone are not an effective consumer communication strategy. Many consumers don’t know what press releases are, and they prefer to get their information in a way that is easy to understand and feels natural, like news articles. When thousands of stories are posted every hour, readers want to be able to understand them quickly.

What this means for marketers is that in addition to posting releases, you should make sure the content is somewhere else in a better format, like a blog post, so that your audience can access it. Rather than promoting your release through social channels and marketing emails, you can promote your blog post to achieve the same goals.

The effectiveness of press release is difficult to measure

Marketers measure success through data. However, unlike other marketing strategy components, press releases are extremely difficult to measure, making it hard to prove their success. Do not rely on press releases to prove that public relations efforts are necessary. Press can be measured in some ways, like how many news outlets post your release or referral traffic from the release, but it’s hard to track how many customers or prospects are generated as the result of a press release.

Press releases are expensive

Posting just one press release over the news wire can cost over a thousand dollars. Often, they are not picked up by journalists and are just reposted on other websites. Wire press release distributions have become outdated as public relations efforts rely increasingly on building relationships with the media rather than sending out hundreds of emails to journalists you don’t know.

Instead of spending money posting releases on the wire, spend time building connections with journalists, learning what stories they’re looking for and what topics they write about. Building these relationships with the media will continue to pay off.

If you have any questions about whether or not a press release is right for you, contact Geraci Media here.

Generating Leads with Email Marketing

Whether you started your career in marketing before the email boom or in the internet era, you are sure to remember a time when emails were the top marketing platform. It’s no secret that consumers’ inboxed are proliferated with the latest and greatest offers. As email campaigns grew, laws were passed to limit them and give customers more control over what lands in their inboxes.

This shift is great news for marketers, who now have added assurance that their email audience is interested in their content – or at least interested enough to not hit the unsubscribe button. Email marketing is a proven method for generating leads. In fact, email generates $38 for every $1 spent, which is a staggering 3,800% ROI, making it incredibly effective. (HubSpot)

In this post, we’ll discuss how Geraci Media can help you get a slice of the pie and craft email campaigns that help you meet your business goals.

Write for results

Think deeply about how your customer will perceive every component of your email. A good subject line is like a news headline – it grabs your attention and makes you want to read more. Stick to a simple design. A crisp, uncluttered email lets subscribers know how professional you are. Most email campaign platforms offer well-designed templates to help you get started.

Follow the inverted pyramid style of writing that journalists use. Give readers the most important information first, and then follow up with supporting details. Most people read email while they’re commuting or at work, so give them content that is easy to digest.

Write with a purpose, and keep content concise. Each email should have a goal, whether it’s to drive web traffic, educate, or generate leads. Reveal your purpose upfront, direct copy towards the call-to-action and make your emails easy for busy readers to scan. Choose large fonts that are easy to read at any size,. Make sure your readers have the experience your content in the same way, regardless of whether it is on their phones or on a desktop.

Customize your Campaigns

You probably get leads from an array of sources, including, blogs, events, salespeople, and referrals. Categorize your leads and build custom campaigns based on what they’re looking for. Many platforms allow you to build automated email chains that help move contacts through the sales funnel.

Use blogs to generate leads

A great blog positions you as an industry leader in your prospects’ eyes. Send your leads relevant articles to guide the conversation forward and prep them for sales calls.

Move leads through the sales funnel

Nurture your warm leads as much as your cold ones. Develop a special email to share when you’re moving emails from the cold to the warm list. Include a thoughtful touch like a testimonial to establish credibility.  Follow the warm email up with a second email asking if they’re still interested in what you have to offer. Often times, including a sales offer or coupon can help give the lead a little push to a sale.

Test, analyze, and try again

Don’t underestimate the power of A/B split testing. By testing your email campaigns, you can lower bounce rates, learn more about your customers, increase conversions, and reduce cost. The average email open rate is around 21%, while the average click rate hovers around 2.48% (MailChimp).

While it’s great to have these benchmarks, adjust your expectations based on your industry’s standard and your previous emails’ performance – don’t expect to see staggering results right away. Building an effective email marketing strategy takes time, combining proven methods with new ideas. Geraci Media can work with you to figure out what combination works best for you for maximum results.

Book a call with us to discover how we can help your company thrive!

What Not to Do When Building a Pitch Deck

What Not to Do When Building a Pitch Deck

A pitch deck is a slideshow or presentation – created on PowerPoint, Keynote, Prezi, or a similar software – that presents your company, goods, and services to an audience. Creating an effective pitch deck that keeps investors engaged and helps you achieve your business goals takes time and effort.

Anyone can throw together some slides in a matter of hours, but consider this: for every 100 pitches an investor hears, he or she will fund only 10 of them, which means most pitches get lost in the crowd. We’ve told you how to design a perfect pitch deck; now, here are 10 things to avoid to ensure that your pitch deck is at the top of investors’ minds.

1. Overcomplicate the presentation

Chances are, your investor does not know the ins and outs of your business’s industry. Avoid using technical jargon that will confuse your audience. Stick to simple words, animations, and transitions to convey complicated ideas. Create your presentation so that even someone with little knowledge of your industry and company could understand it.

It is important to note, however, that there is a chance your audience may be knowledgeable about your industry. Preliminary research is paramount to this point, as oversimplifying your presentation may appear as though you are talking down to your audience.

2. Use old-fashioned design

You don’t need to be a professional designer, but you also don’t want to present plain white slides. Your deck should convey how forward-thinking and modern your ideas are. Take advantage of the templates that PowerPoint and other presentation-building tools offer, and be sure to add custom touches, like your company’s logo and simple graphics. If you want to go above and beyond, hire an agency who can make your pitch deck in a more advanced software, such as Adobe Photoshop or InDesign.

3. Get off to a slow start

Even if your business idea is incredible, if you can’t capture your audience and keep them engaged, your deck will get lost in the crowd. A strong, memorable introduction will keep investors wanting to know more about your company and how they can benefit from their investment in you. After all, they’re trusting you with their money; hook them at the beginning to ensure they stay with you through the end of your presentation.

4. Give a lengthy pitch

Show respect for investors’ time by finishing your presentation well before your meeting time is up. You don’t want to make your audience antsy about missing their next appointment, and you’ll leave time for any follow-up questions. You can shorten your presentation time by shortening or altogether omitting your startup’s history or founders. Keep them wanting more – share details later.

5. Fudge the numbers

It can be tempting to bluff data in your pitch deck, but it’s important to resist this temptation. This is a very poor business practice that misleads investors and wastes everyone’s time. Getting caught exaggerating in your pitch can ruin your reputation and lead to lawsuits down the road. Before you even pursue funding from angel investors and venture capitalists, gather concrete data that supports your business case. They’ll come knocking at your door!

6. Leave out your mission

Many startups fail because investors can see that their ideas are great, but their founders lack a compelling vision. When pitching to investors, your goal is to convince them that they’re going to make it big by investing in you, and there’s no better way to do that than selling them on your mission. If you don’t get much traction at first, don’t be discouraged. Rethink your vision and make sure it’s grounded in reality.

7. Forget to mention your story

Everyone loves a good story, especially one with a happy ending. For investors, that happy ending is when their investment pays off! Make your business story relatable and weave it throughout your deck for a compelling presentation. However, be careful not to overdo it – make sure your story relates to your overall business model.

8. Involve disclosures and NDAs

You know your ideas are worth a lot, which is why you’re protective of them. Many people think that the best way to avoid having their ideas stolen is by asking investors to sign an NDA before pitch presentations. The hard truth is that investors have probably heard a variation your idea before. Legitimate investors who receive pitches all the time will rarely sign an NDA. For best practice, have an attorney who specializes in your space review your pitch deck to make sure it’s legally compliant.

Remember that investors aren’t your competition. They’re not going to invest in multiple competing businesses. So while you may be intimidated by the fact that they have the money and resources to build a better product than you, resist the urge to ask for an NDA.

9. Forget about your exit strategy

This one might be counterintuitive. Venture capitalists don’t want their money sitting in the bank. They want it to be used to create a high return on investment. One of the best ways to get their attention is to show them how high their ROI will be in a few years. When you present a good exit strategy, you’re showing investors that you’ve done your homework, you’re credible, and their money is in good hands.

10. Leave off your value proposition

At the end of your deck, your audience should be able to answer the following questions: Why are you better than your competitors? What makes you special? Why should they invest in your company?

Your value proposition should be relevant to your business’s market, present a clear solution to a problem, have tangible and specific benefits, and differentiate from your competition. Focus on your product’s benefits, not its features, and use your value proposition to craft your story.

As you’ve read, there’s a lot that goes into building a successful pitch deck. If you want to earn investors’ funding and respect, focus on your story, stick to the facts, and explain your value. If you are looking for a marketing team to help build your pitch deck, Geraci Media is your expert in the private lending space.

Schedule a call with Ruby today to discuss how Geraci Media can make you an outstanding pitch deck.

4 Strategic Ways to Boost SEO for an Event’s Web Presence

4 strategic ways to boost your event's seo web presence

93% of online experiences begin with a search engine, according to research conducted by HubSpot.

To promote your event online, you have to understand how people will search for it. This is why it is essential to focus on Search Engine Optimization (SEO). Understanding how SEO operates is the key to maximizing its marketing benefits and get your content seen by as many people as possible. Here are 4 strategies to help boost SEO for your event’s website.

1.   Create a mobile presence

Over 50% of online traffic comes from mobile devices. Therefore, it is wise to create and maintain a website that is attractive on a mobile phone. An intelligent management software can aid in building an attractive and mobile friendly website.

In addition, keeping your posts brief but comprehensive is a great way to make your web presence mobile friendly. You can do this by using hashtags, eye-catching images, and setting the length of your texts to correspond to Twitter limits. Creating a custom hashtag for your event is an excellent way to do this, as hashtags drive engagement and allow users to discover your posts. Eye-catching images and tastefully shortening copy for Twitter are other ways to advance your mobile presence.

2.   Focus on keywords

Many people use search engines when deciding whether to buy a ticket to an event or not. This is why using keywords in your headings and content increases your chances of converting these searches to buyers. When buyers search for something online, the search engine provides both exact keyword matches and the most relevant content.

Keyword research is important when attempting to improve your traffic; it structures your content and focuses your communication on the most significant bits of your event. It also guides and inspires your content writing. Some helpful keyword tools include Google Keyword Planner, which finds relevant keywords with the most search volume, and LSI Graph. which collects semantically-linked keywords.

3.   Create interesting content

Knowing your audience will help you come up with content that is interesting and attractive to them. Your content should answer the questions that your audience is already asking, what the attendees should look forward to, and the impact you want your event to have on them.

Posting regularly to your event website helps to improve your website’s domain authority. This tells your audience that you are trustworthy, which is essential when building trust with your potential event attendees. Your content also needs to engage and inspire the audience to read more, subscribe for notifications, buy the tickets, and share their ideas about the event.

4.   Create links

Links are a crucial factor for ranking. The link network serves as an indicator of a website’s importance, popularity, and relevance.

Get your event mentioned on listing websites, give interviews for online articles, ask partners to mention you on their platforms, and use relevant social media platforms to talk about your event. Make sure inbound links use descriptive anchor texts which contain your focus keywords.

The significance of SEO for marketing cannot be underestimated. Optimizing your search engine ensures that you effectively communicate with your target audience.

7 Ways Webinars Will Grow Your Business

Webinars have grown in popularity in recent years and have become an important marketing tool. These live web-based seminars can connect you with leads from all over the world. They encourage interaction by allowing the audience to ask questions or provide feedback in real-time.

Just how beneficial can a webinar be to your business? Here are 7 reasons why webinars are a fantastic marketing strategy.

Global Reach

Webinars are a cost-effective way to extend your reach globally. Rather than pay for flights and hotels to meet with individual leads, you can engage with a larger group over their computer screens.

People from all over the world can attend, providing your brand or product with the potential to see huge results. This global reach creates networking opportunities for building relationships and partnerships.

Be Considered an Industry Leader

Your audience has invested time in registering and listening to the information you plan to share. They’re expecting valuable takeaways from the webinar, even something they can put into place at their own company. This positions you and your brand as an industry leader, or expert.

Audience Engagement

Webinars can give your audience the chance to ask questions and provide feedback. This is valuable because you can address concerns, reservations, or any lingering questions they may have about your training or product in real-time.

You can customize your presentation to your audience based on their questions and feedback to keep them engaged. Ask them to take an action, such as completing a task or answering a question. This will increase audience participation and interest.

Invite Guest Speakers to Increase Engagement

Include guest speakers, such as industry leaders or affiliates, to speak during your webinar. These individuals should be familiar with your industry and value of your product. They will be able to educate the audience on the benefits or impact, validating information you have or will be sharing.

By inviting a guest speaker, you can also increase the webinar’s attendance by including your guest’s audience and following. This can grow the number of leads you may gain substantially.

Results

Results can be seen quickly from webinars. After hosting a webinar you’ll have metrics to measure how well it performed. These metrics include the number of attendees, number of those registered, and total views. The webinar can and should be recorded for you, the audience, and affiliates to share with others, growing the results even more.

Build Trust & Generate New Leads

Each time a person completes your webinar’s registration form they should be considered a new potential lead, whether it be for a sale or a potential partnership. Webinars adds a personal interaction that videos and commercials don’t. Webinars put a face and name with your product making you approachable, human, and someone they can trust. 

Educating them on how your product can benefit their company is the first step in opening the door to future discussions and partnerships. It is essential to show both new and established leads how your product or service can improve or enhance their workplace.

Expedite the Sales Process

Depending on the prospect, the sales process can be slow. Businesses want to convert a lead into a customer quickly. Webinars can play a significant role in expediting the sales process.

While it’s certainly important to provide useful information and tips to your audience, it’s equally important to share how your brand or business can help them achieve this. How can your product be a solution to their problems? Your webinar should show the audience the value of your brand. Garnering interest in the product and its potential impact is the first step in completing a sale.

There are numerous benefits to hosting a webinar. Though this article only touches on a handful of them, it should be clear that webinars are an effective tool for engagement and growth. As you take these benefits into account, you should begin to think how you can use a webinar for lead generation and to increase traffic, which will yield great results for your business.

Building Better Products Through Collaboration

How to Build a Collaborative Team to Build Better Products

Most significant projects are not undertaken by just one individual; They require a team effort to conceptualize, strategize, and successfully manage tasks so that a stellar product can emerge.  Even activities that may seem like a personal endeavor almost always require some form of collaboration.

Collaboration brings together a diverse group of talents and minds all focused on achieving a common goal. Working within a collaborative team provides you with the assets needed to reach your project goals faster while creating a more dependable end product. 

Aligning Your Goals

Selecting the right team is a crucial component in creating a successful team. You should bring in individuals who have fully developed skills, such as motivational, organizational, and imagination, to be utilized fully for the creation of a value-added product.

It’s also important to assemble your team with members who are aligned with the goals of the project. Establish the ground rules and pass along clear guidelines for how your collaborative process will operate. Only after everyone is on the same page, can you continue with the process and work towards the common goal of solving the task at hand.

In establishing the rules early and by clearly defining goals, team members can join knowing they can freely offer ideas and provide feedback that ultimately contributes to a successful product.

Removing Roadblocks

The enemy of collaboration is roadblocks. A roadblock typically occurs when employees don’t see eye-to-eye on specific aspects of a project. Anytime you get multiple personalities together in a room, there is generally some level of disagreement. However, limiting the differences to just that, and not letting them evolve into animosity or open conflict, is key to preventing time-wasting roadblocks. For collaboration to happen, a leader must emerge that has the strength to enforce it.

Finding a way to foster strong employee relationships helps reduce friction and leads to a more fruitful collaboration effort on behalf of the entire team. Building trust between all team members assists in driving initiatives such as floating ideas, facilitating change, meeting milestones, and fostering in-depth collaboration.

Increase Productivity

Writers get “writer’s block,” professional athletes fall into slumps, and employees sometimes suffer a creative block. Falling into a creative slump is frustrating and a waste of time. Collaboration can help solve the issue by getting a fresh set of eyes on incomplete work, followed by team input and suggestions that help get those creative juices flowing again.

The goal of most projects is to produce the best end-product for your customer. Whether that customer is internal or external, is immaterial. Through collaboration, you can harness the skills and ideas of many to propose, critique, and ultimately solve the problems that prevent the best product from emerging.

With strong leadership, and by keeping your team members looped into the progress of your project, you can eliminate conflicts, reduce overlap, and foster the creative instincts of your team members to produce fabulous results.

Tools such as Dropbox, Slack, or Google Docs help keep all your team members on the same page and engaged in the effort. By promoting open conversation and critique, you will gain the trust of your team while receiving an honest review of your efforts.

Setting Up For Success

A critical factor in creating a successful collaborative effort is nurturing the environment that fosters a culture of collaboration. Here are some factors that can help you define and promote a culture of cooperation.

Lay down the law – setting up ground rules for all employees, even if not part of a team, sends a message that the company promotes and welcomes collaboration. Established practices, protocols, and guidelines will demonstrate your willingness to facilitate cooperation and empowers individuals to lead those efforts as part of a team

Become a leader – nothing motivates better than leadership. Leadership starts at the top, with the executive committee, and trickles down to employees through all levels of management. By clearly defining your leadership role and empowering employees and team members to also embrace leadership roles, you’ll convince employees that they can openly share ideas that contribute to not only the growth of the company but to their personal growth, as well.

Open communication – through efficient communication, collaborative teams prosper. Whether its holding team meetings or sending out updates and group emails, transparent and open communication are critical to a collaborative culture. Providing an organized structure with collaborative tools to your teams will also help spur information sharing across platforms and between team members and supporting departments.

Building trust – open communication fosters a certain level of confidence, but your employees must also trust their ideas and critiques. Empowering employees to conceptualize and present new ideas will build trust in leadership and better facilitate a more open and constructive collaborative effort.

Collaboration not only provides an excellent strategy to produce the best products possible, but it offers employees a chance to shine. With a culture of collaboration, employees will feel more comfortable participating and contributing new ideas, suggestions, and the motivation to bring their very best.

With the right leadership structure in place, open communication, and team members that clearly understand their defined roles, your collaborative effort will lead to a faster and more successful effort to develop the best possible final product.

Geraci Media Group is a national private lending agency, which specializes in marketing and design needs. If you are looking to grow your business and expand profitability, let Geraci help you with your marketing today.

5 Easy Tips on Getting More Conversions from Your Landing Pages

When a marketer is asked to develop a business-to-business campaign, one of their most important considerations is landing pages. Landing pages have been the go-to choice for marketing pros since, well, the beginning of the Internet.

Landing pages provide a crucial and convenient service. Without them, your customer base would likely be half its current size, and you would have to spend more marketing dollars for a lower ROI. Landing pages also offer a way to “test run” the basics of marketing campaigns before you launch company-wide.

Besides the primary benefits they offer, you can take advantage of landing pages to grow your business faster and build up your brand.

Here are five easy ways to leverage your landing pages to drive more conversions.

The Impact of Images

Humans are naturally visual, so include images on your landing page that are not only appealing to the eye, but which also entice people to learn more about you. Select images that inspire emotion in the viewer – remember, passion is what drives many of the decisions made by consumers.

Personalize It

There was a time when generic marketing appealed to the masses, but those days are far behind us. Today, people want to be recognized. They want to engage with the pages they visit. By using dynamic content to provide a personal approach for each visitor to your page, you’ll have visitors staying longer and clicking through more.

Using simple scripts, you can personalize a landing page to include the visitor’s name or occupation. You can also use more advanced tools to display customized messages or personalized recommendations based on buying habits.

Watch Your Forms

Forms are great for data collection, allowing you to gather personal information about your visitors and their buying habits. However, it’s getting harder to find visitors willing to engage with them – people are inundated with spam these days, and it’s harder than ever to convince them to take that step. It has become apparent that forms are turning away consumers rather than prompting them to participate.

The good news is that there are social media sites which allow you to gather visitor data without the use of forms. Many social media channels allow you to capture registration data and lead information directly from their websites. There are also third-party firms that can collect data on your behalf and provide configurable details to more accurately target potential customers.

Landing pages can also be structured to collect second and third-tier data, which allows you to build visitor profiles over time. Doing this enables you to nurture a relationship with your potential customers rather than just targeting a one-time data dig.

Test Your Strategies

Your landing pages should be able to evolve with your business. You might be testing the feasibility and technical requirements of your page, but are you looking at short-term results to see what’s missing?

Small changes can make a world of difference. If you aren’t getting the results you expected from your pages, try altering a few elements, changing some images or icons, or shortening content to make it more engaging.

Content-Rich Thank You

When a customer engages you for a product or service, chances are they will like more of what you’re selling. So, don’t forget to fill your thank you page with content and links to other products and services you offer.

Making Landing Pages Friendly
Landing pages are a huge asset and, if configured correctly, can provide you with a wealth of conversions.

Before launching a new landing page, make sure you have:

  • Chosen an emotionally engaging image
  • Included a dynamic element of personalization
  • Limited the use of forms and surveys
  • Created a content-rich thank you page

These tips should help you design better pages that engage and resonate with potential customers – and keep the conversions coming, too.