How to Event Plan for Success

The first thing that usually comes to mind when people think of an event planner, is that this generally refers ...
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Tips on Creating a Logo That Fits Your Brand

When building a brand, you want a logo that’s not only unique but one that uniquely fits with your brand ...
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Marketing Ideas for Private Lenders in 2019

As we enter 2019, the New Year ushers in new opportunities for private money lenders to rethink the way they ...
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The Elements of a Successful Pitch Deck

On average, potential investors spend 3 minutes and 44 seconds looking over every pitch deck that comes across their desk ...
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7 Steps to Creating the Perfect LinkedIn Profile

Creating an online profile seems like an easy task, but understanding what people are looking for and how to make ...
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How to Tackle the Challenges of a Digital Transformation

Every company needs a marketing makeover, as marketing is something that is always changing. Although the strategy for change will ...
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Tips for Launching a New Brand

TIPS FOR LAUNCHING A NEW BRAND. – Ruby A. Keys In today’s inter-connected, online world, new products and services seem ...
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Perception as Reality

Thoughts become perception, perception becomes reality. Alter your thoughts, alter your reality. – William James Value-first is a perception. If ...
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Networking: How it can grow your Loan Origination Company

Clients themselves are not enough to build your portfolio. As a loan originator, you also need to build your professional ...
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How to Market to Millennials

Mortgage professionals are always seeking out the right demographic on which to focus their marketing efforts. So, there is little ...
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What do Customers Look for in a Loan Originator?

Mortgage originators are always looking for the best marketing techniques to earn more business. However, with so much competition in ...
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Focus your Marketing Efforts on What’s Important – Only What’s Important

It’s all about the marketing, right? Every business owner understands this underlying principle. Whether you are selling a clothing line, ...
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