Your Platform Matters: What Email Service Provider Are You Using?

It’s no secret email is one of the top digital marketing strategies across sectors. U.S. office workers spend roughly 5 ...
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The Value of Social Media Ads

Amid the COVID-19 pandemic, social media has emerged as a critical marketing strategy for private lenders and brokers. Even before ...
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Branding 101: The Importance of Aligning Your Brand

A general search on the internet of private lenders in the state of California brings up over 5 pages of ...
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Branding 101: What is Branding and Where Do I Start?

There is a psychology to creating brand awareness that, when executed correctly, will gain your brand loyalty and relatability. But, ...
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Why are Companies Turning to Digital Marketing During COVID-19?

During the COVID-19 crisis, businesses will need to rely on digital strategies more than ever. As all channels related to ...
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3 Ways COVID-19 Will Affect Digital Marketing Agencies

If your company partners with a digital marketing agency, then you may be wondering how COVID-19 will impact their business ...
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6 Digital Marketing Strategies to Guide You Through COVID-19

The COVID-19 outbreak has affected countless countries, communities, and businesses to a degree that we’ve never seen before. In these ...
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A Guide to Keyword Optimization

Keyword optimization - the act of identifying the best keywords to drive your target audience from search engines to your ...
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Geraci LLP & Brella Introduce First Fully Virtual Conference for the Private Lending Industry

Brella to provide exclusive in-platform video and text networking opportunities to fill need in industry IRVINE, CA., April 24, 2020 ...
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7 Steps to Improving SEO

Establishing search engine optimization (SEO) is a marathon, not a sprint. Many companies start the process imagining their content ranking ...
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Email Marketing Considerations During COVID-19

We are all being bombarded by COVID-19 emails from supermarkets, pet stores, doctors, restaurants, gyms, and every other business with ...
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5 Considerations for Marketing During COVID-19

In times of crisis, brands can either help or hurt our collective experience. When something impacts the world as drastically ...
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