Why Web Design Matters, Especially While Social Distancing

More and more customers are relying on the internet to obtain the goods and services they want and need during this time. The necessity of social distancing and limited face-to-face interaction due to the COVID-19 outbreak has only hastened this socioeconomic trend. Not surprisingly, study after study shows that if they only had 15 minutes to interact with content, the majority of internet users would rather view creative and tastefully designed web pages, as opposed to ones that are boring and generic, regardless of the content.

To catch the attention of your target audience, clean content is one step; however, an easy-to-navigate website that is visually appealing is a must. Your businesses’ site design is a key aspect of your online marketing efforts. To create a superior page, you first have to comprehend the integral aspects of web design.

Read on for a no-nonsense discussion of why web design is important, especially during the COVID-19 outbreak, as well as a handy reference detailing three essential design components that everyone in the private lending space should consider for their web page.

Why Smart Web Design is a Must

Before you start contemplating exactly how to go about revamping your website, here’s a quick look at why it’s such an important step in taking your business to the next level.

First Impressions Are Everything

When customers land on your site, it sets the tone as to how they perceive your entire business culture. This is a snap judgment that occurs over the course of just a few seconds—so you want to ensure that it’s a positive one. If your website is plain looking or outdated, potential customers will instantly be turned off, deterring them from completing any sort of transaction for your goods or services.

It Levels Up Your SEO Performance

There are all sorts of web design components and strategies that can impact how published content on your site appears, which subsequently affects how search engine algorithms analyze and categorize your website compared to the competition. Search engine optimization (SEO) is a catch-all term referring to a broad range of strategies and best practices that land your website at the top of internet search results. Simply put: If your on-page SEO game isn’t optimized, you’ll struggle to gain visibility on the internet and your bottom line will suffer as a result.  SEO is far from a straightforward process and can be daunting for even the most tech-savvy business owner to master. The good news is there’s no need to worry-Geraci Media specializes in perfecting SEO to maximize your visibility in a cost-efficient and hassle-free manner.

Consistency Matters

When you’re attempting to generate increased leads for your business, you want to establish your brand. That means acquainting your target audience with your company, so they pick you when they’re prepared to convert. Website designs are a key aspect of this process because they help produce consistency across your site. This consists of having identical fonts, styles, and formats across every individual page of your site. If you try and meld a bevy of different design components on each page, it will come across as scattered and unprofessional—hardly the image you want to convey to customers looking to trust you with their business needs.

Three Key Components of Successfully Designed Websites

Now that we’re all on the same page as to why web design matters for your business’s bottom line, here’s an overview of some essential web design elements you’ll want to integrate into your site.

1. Navigability

When potential customers land on your site, they’ll prefer quickly accessible information that’s clearly and efficiently organized. Your target audience—regardless of the specific demographic—doesn’t want to waste their time searching for what they want. If your web navigation isn’t optimized for a user-friendly experience, you’ll discourage them from completing the desired transaction. To combat online users’ short attention spans, try incorporating broad headings that cover several subtopics, so the site’s visitors can quickly get to the page they need.

2. Efficiency

With the advent of mobile technology, efficient web design is an absolute must. Your customer base will be accessing your webpage from a variety of devices, including cellphones, tablets and desktop modems. If you’re looking for these customers to stay on your site and actually purchase your products or services, you have to ensure that each and every one of them has a good experience. You can accomplish this in several ways. After you have leads on your site, you want to steer them towards conversion by using call-to-action (CTA) buttons. An optimally designed CTA link will be easy to spot and smoothly transition customers into the transaction phase of the purchase. You also want to ensure that your page speed is up-to-par. Audiences hate waiting for sluggish pages to load and could potentially lose interest if your page takes too long. You can spot check your page’s speed using Google PageSpeed Insights, then partner up with Geraci Media, who will make sure your site features instantaneous page loading while you focus on staying on top of your business affair. 

3. Content

Users access the internet for information, so it makes sense that featuring quality, insightful content on your page will give you a leg up in establishing your brand’s online presence—and ultimately generating more business leads. Publishing original, accurate content on a consistent basis builds trust with your customer base and increases the likelihood they’ll choose to purchase your goods or services in the future. 

Web Design + Geraci Media = A Winning Combo

Increased economic globalization will inevitably lead to a corresponding increase in online business operations. A key component of seamlessly transitioning to conducting internet transactions is web design.

Need help optimizing your site? Geraci Media has got you covered! Geraci Media Group is a full-service marketing, communications, and design agency created for the purpose of bringing brand awareness to your company. Our team of experts uses unique ideas and innovative techniques to create a branding campaign specific for your company. We understand that every company has different needs and goals, so we work with you to find the best approach to building and maintaining your brand.

Contact us today via phone (949) 379-2600 or visit our site to find out how we can assist you with all your web design needs.

Geraci Media Announces Online Conference to Bridge the Gap for Networking and Education in Private Lending Due to COVID-19

Lender Connect – Scheduled to Take Place in May of 2020

ORANGE COUNTY, CA – March 16, 2020 – Geraci Media recognizes the concerns and hesitations about networking at conferences due to the latest news and information about COVID-19. While many events have made the appropriate decision to cancel during this health pandemic, Geraci wants to ensure all private lending professionals that we are here to help.

On behalf of the private lending industry, Geraci Media will be providing an Online Conference to create education and networking opportunities for lenders, brokers, investors, and service providers in the space. Lender Connect will take place in May of 2020 and is currently seeking business professionals who would like to get involved. This one-day conference will provide valuable educational sessions, networking opportunities through our online networking app, and most importantly, the convenience to continue making deals and raising capital.

While this event is not made to replace any of our other conferences, Geraci Media wants to instill confidence that you can continue your day to day work virtually anywhere with the appropriate tools, mindset, and business partners.

Alicia Carter, Event Director at Geraci Media, stated the following: “I understand how important face-to-face interactions are when creating a new partnership, discussing potential deals and investments, and gaining insight from industry peers. However, with the current state of the nation, we understand that it is unsafe for these in-person events to take place. Therefore, we will be hosting an online conference with a networking component, where you can still network and learn with one another from the comfort of your own office or home. We want to ensure you that we are here to help and that we will continue to provide opportunities for you to grow and expand your business, as well as the lending space at large, in 2020.”

If you are interested in getting involved, please reach out to Geraci Media’s Event Director, Alicia Carter, at a.carter@geracillp.com.

# # #

GERACI LLP, the parent company of Geraci Media, is at the forefront of the ever-changing non-conventional lending space and caters to non-conventional lenders worldwide.

Our legal departments include Banking & Finance, Corporate & Securities, and Litigation & Bankruptcy, while Geraci Media not only organizes conferences and puts out a monthly magazine, but also provides a full array of media services to help raise your brand awareness.

Media Contact:

Ruby Keys
Vice President, Geraci Media
r.keys@geracillp.com
(949) 379-2600

How to Use Content and SEO to Your Advantage

Content and SEO are the peanut butter and jelly of the marketing industry—they just go together. When integrated correctly, they’re the ultimate dynamic duo when it comes to attracting potential customers.

What exactly is content? There are a ton of definitions out there, but from a marketer’s perspective, it is high quality information that is useful and relevant to a given topic. Unfortunately, all online content isn’t created equal. There’s a plethora of sub-par information out there on the internet.

So how do you ensure the content on your page is both high in quality and usefulness so that your SEO game performs optimally? Google handles upwards of three billion searches every single day, so it’s safe to say their content standards are a solid reference point. The undisputed king of search engines utilizes consistently evolving algorithmic applications to return the most relevant and useful search results in the blink of an eye.

Google’s Algorithm for Content

Google themselves have released content recommendations so that you can make sure that you have a chance of landing one of the coveted top spots on the search results lists. They advise your content to have:

Useful Information

If you’re building a website for a gym, you can list the address, hours of business, contact information, services, and a blog to highlight upcoming classes.

Valuable Directives

If you’re writing about how to grill the perfect steak, ensure your post offers more insight or a unique perspective compared to other articles about grilling.

Credibility

Solidify your page’s credibility by featuring original research, citations, links, reviews, and testimonials to enhance the trust and reputation of your business’s online presence.

Superior Quality

The content on your page should be highly specified and unique. It shouldn’t be an amalgamation of copy-and-pasted information from third-party sources.

Captivating Features

Inject energy and style into your page by incorporating pictures of your goods and services, your employees, or the owners—just don’t go overboard on this point to where customers are distracted from actively engaging in the transaction itself.

Optimizing Content for Your Target Audience

Ticking off the aforementioned steps, however, is only the starting point. To be truly effective, content must be optimized from an audience-centric perspective. How exactly to do you go about accomplishing this? Here are a few general rules of thumb to ensure your content is presented in a way that is highly palatable for your target audience and will maximize your chances they will purchase what you’re attempting to sell.

Research Keywords & Specify Your Topic

This action ensures that your content can be located via search engine algorithms. When you’re selecting your keywords and topic, try to use long-tail keywords, steer clear from overly generic keywords, and harmonize your topic and keywords.

Make Readability a Focal Point

Be sure to format your main content so that it’s separated into small, easily digestible sections. The modern-day online user has a notoriously short attention span. A good general rule is to keep paragraphs between one and two sentences and under 300 words.

Stay on Track

When you start drafting your content, remember that it is essential that you keep the content on topic and weave in the target keyword you settled on. Resist the urge of writing every single thing about a given topic in a single post and targeting tons of keywords.

Incorporate Backlinks

Google has made it explicitly clear that credibility matters in terms of SEO rating, so linking to on-point, credible and authoritative sources can enhance your content in the ‘eyes’ of search engine algorithms.

Optimize Title Tag, Meta Description

The title tag is the clickable title that they view at the top of every result. They’re important in that they could be an influencing factor for which result a user ultimately chooses. To optimize your tag, ensure that you make it less thank 60 characters, don’t overuse keywords, specific the topic of the content and focus your keywords at the start of the tag. The meta description is the short blip of text that is under the title tag and URL in the search results. Make sure it’s fewer than 160 characters and offers a brief, concise overview of what topic the content is about.

Need a hand on syncing up your content and SEO? Look no further. The experts at Geraci Media have you covered when it comes to upping your search engine ranking. We’re a full-service marketing, communications, and design agency created for the purpose of enhancing your company’s brand. Our dedicated team of experts will work with you to create the perfect SEO plan custom-fit for your business in a hassle-free, efficient manner. Get in touch with us today online or give us a call at 949-379-2600.

The Building Blocks of Winning SEO: Relevancy, Authority, and Trust

Before the internet existed, where would you go to find the kind of information that today—thanks to Google—is just a click away?

For example, assume you wanted to know the difference between the legal principles of actus reus and mens rea. If you were a student, you might have considered asking your parents, but that probably wouldn’t have been the best call—unless your father just so happened to be an attorney. If you had a law firm nearby, you might hunt down a seasoned lawyer for the answer. Conversely, you could head to a library and peruse the shelves for an introductory law book. In each of these examples, you’re weighing the credence of a given authority. The closer the connection of your knowledge source to an intimate understanding of the law, the more likely your answer is reliable—or, in other words ‘authoritative.’

Determining Authority—From a Search Engine’s Perspective

Fast forward to the modern day, where search engines do all of the aforementioned legwork for us nearly instantaneously for virtually any topic you can think of. They accomplish this herculean feat using intricate algorithms to locate, analyze, and evaluate the content of countless websites. They then match the most relevant—or authoritative—pages with users’ search queries.

Google and its competitors utilize numerous of independent data points when weighing authoritative quality and content relevance. The search engine’s software first reads and analyzes the content and associated features of a webpage and then associates relevant keywords with page and the underlying search term. Next, the search engine’s algorithm will review the page’s language, format, and structure to determine how close of a fit it is with the search before analyzing external signals it uses to validate and quantify the page’s level of authority on a certain topic. These external signals are called “links” and are the equivalent of scholarly citations when it comes to search engines—meaning the more links, the better.

Google got a leg up on the search engine competition by developing an efficient link analysis algorithm to establish a workable ranking system. The main principle behind this groundbreaking advancement was that the internet is premised on the idea of countless documents interlocked with each other by links. Theoretically, then, the more a given page is linked to by third-party sites, the search engine’s algorithm considers it more authoritative and lists it at the top of its search results.

Link Relevancy Carries Weight

But not all links carry the same weight. One of the primary factors that influence how big of an ‘endorsement’ a link carries is relevancy. Consider a page on a site that is selling running shoes. Imagine that it receives an external link from Runners World magazine. That link would be considered highly relevant and carry a lot of weight when it comes to search engine rankings. On the other hand, imagine a link to those running shoes from Food Network magazine. Is that a relevant link? Not so much. Accordingly, this link wouldn’t influence the running shoe’s site ranking factor nearly as much.

Anchor text also plays a big part when it comes to a given search engine’s evaluation of a site for the purposes of ranking it amongst results. Anchor text is the highlighted portion in a link that can be clicked on to open the target web page. It assists Google’s algorithm in confirming what topic the content on the page receiving the link concerns.

Trust is Earned—Not Bought  

In order to attract relevant links and thus increase your website’s ranking amongst potential search results, you need to garner trust from sources that will want to link to your website. You can accomplish this by assisting others on social media channels, responding to inquiries on your company’s social media posts, attending conferences, and providing informative presentations (not thinly veiled sales pitches).

Don’t know where to start? Don’t worry—the experts at Geraci Media have you covered when it comes to upping your search engine ranking. We’re a full-service marketing, communications, and design agency created for the purpose of enhancing your company’s brand. Our dedicated team of experts will work with you to create the perfect SEO plan custom-fit for your business in a hassle-free, efficient manner. Get in touch with us today online or give us a call at 949-379-2600.