More and more customers are relying on the internet to obtain the goods and services they want and need during this time. The necessity of social distancing and limited face-to-face interaction due to the COVID-19 outbreak has only hastened this socioeconomic trend. Not surprisingly, study after study shows that if they only had 15 minutes to interact with content, the majority of internet users would rather view creative and tastefully designed web pages, as opposed to ones that are boring and generic, regardless of the content.
To catch the attention of your target audience, clean content is one step; however, an easy-to-navigate website that is visually appealing is a must. Your businesses’ site design is a key aspect of your online marketing efforts. To create a superior page, you first have to comprehend the integral aspects of web design.
Read on for a no-nonsense discussion of why web design is important, especially during the COVID-19 outbreak, as well as a handy reference detailing three essential design components that everyone in the private lending space should consider for their web page.
Why Smart Web Design is a Must
Before you start contemplating exactly how to go about revamping your website, here’s a quick look at why it’s such an important step in taking your business to the next level.
First Impressions Are Everything
When customers land on your site, it sets the tone as to how they perceive your entire business culture. This is a snap judgment that occurs over the course of just a few seconds—so you want to ensure that it’s a positive one. If your website is plain looking or outdated, potential customers will instantly be turned off, deterring them from completing any sort of transaction for your goods or services.
It Levels Up Your SEO Performance
There are all sorts of web design components and strategies that can impact how published content on your site appears, which subsequently affects how search engine algorithms analyze and categorize your website compared to the competition. Search engine optimization (SEO) is a catch-all term referring to a broad range of strategies and best practices that land your website at the top of internet search results. Simply put: If your on-page SEO game isn’t optimized, you’ll struggle to gain visibility on the internet and your bottom line will suffer as a result. SEO is far from a straightforward process and can be daunting for even the most tech-savvy business owner to master. The good news is there’s no need to worry-Geraci Media specializes in perfecting SEO to maximize your visibility in a cost-efficient and hassle-free manner.
When you’re attempting to generate increased leads for your business, you want to establish your brand. That means acquainting your target audience with your company, so they pick you when they’re prepared to convert. Website designs are a key aspect of this process because they help produce consistency across your site. This consists of having identical fonts, styles, and formats across every individual page of your site. If you try and meld a bevy of different design components on each page, it will come across as scattered and unprofessional—hardly the image you want to convey to customers looking to trust you with their business needs.
Three Key Components of Successfully Designed Websites
Now that we’re all on the same page as to why web design matters for your business’s bottom line, here’s an overview of some essential web design elements you’ll want to integrate into your site.
When potential customers land on your site, they’ll prefer quickly accessible information that’s clearly and efficiently organized. Your target audience—regardless of the specific demographic—doesn’t want to waste their time searching for what they want. If your web navigation isn’t optimized for a user-friendly experience, you’ll discourage them from completing the desired transaction. To combat online users’ short attention spans, try incorporating broad headings that cover several subtopics, so the site’s visitors can quickly get to the page they need.
With the advent of mobile technology, efficient web design is an absolute must. Your customer base will be accessing your webpage from a variety of devices, including cellphones, tablets and desktop modems. If you’re looking for these customers to stay on your site and actually purchase your products or services, you have to ensure that each and every one of them has a good experience. You can accomplish this in several ways. After you have leads on your site, you want to steer them towards conversion by using call-to-action (CTA) buttons. An optimally designed CTA link will be easy to spot and smoothly transition customers into the transaction phase of the purchase. You also want to ensure that your page speed is up-to-par. Audiences hate waiting for sluggish pages to load and could potentially lose interest if your page takes too long. You can spot check your page’s speed using Google PageSpeed Insights, then partner up with Geraci Media, who will make sure your site features instantaneous page loading while you focus on staying on top of your business affair.
Users access the internet for information, so it makes sense that featuring quality, insightful content on your page will give you a leg up in establishing your brand’s online presence—and ultimately generating more business leads. Publishing original, accurate content on a consistent basis builds trust with your customer base and increases the likelihood they’ll choose to purchase your goods or services in the future.
Web Design + Geraci Media = A Winning Combo
Increased economic globalization will inevitably lead to a corresponding increase in online business operations. A key component of seamlessly transitioning to conducting internet transactions is web design.
Need help optimizing your site? Geraci Media has got you covered! Geraci Media Group is a full-service marketing, communications, and design agency created for the purpose of bringing brand awareness to your company. Our team of experts uses unique ideas and innovative techniques to create a branding campaign specific for your company. We understand that every company has different needs and goals, so we work with you to find the best approach to building and maintaining your brand.
Contact us today via phone (949) 379-2600 or visit our site to find out how we can assist you with all your web design needs.