Geraci Media Now Offers Video Recording and Editing Services

Irvine, CA., October 18, 2019 –Geraci Media is excited to announce the addition of video content creation as part of their growing suite of products and services. This offering encompasses the entire filming process from beginning to end, including creative consulting, scripting, recording, and editing.

Video content marketing has become one of the most effective ways for brands to grow their audiences and increase prospect engagement. A growing number of companies have caught on to this trend, and are looking for ways to incorporate it into their own marketing strategies. The only problem is that many of them do not possess either the resources or the know-how to execute their visions; and that is where Geraci Media steps in.

“We understand the importance of really getting to know the company you are working with, and we want to help lenders and those in the private lending industry tell their story,” said Ruby Keys, the Vice President of Geraci Media. “Videos get people excited and allow them to visualize and understand who you are as a team and as individuals.”

Whether you are looking to create promotional videos, educational content, or more creative projects, Geraci Media is here to help. They guarantee state-of-the-art video and sound quality, lighting, production, editing, and the same high standard of professionalism and customer service that their clients have come to expect. If you’re ready to produce quality video content for your company or you have more questions about how the Media team can help you do it, please visit https://geracimediagroup.com/ or reach out to Ruby Keys by booking a call.


Media Contact:
Ruby Keys
Vice President, Geraci Media
r.keys@geracillp.com
(949) 379-2600

Geraci Media Announces 4th Annual Innovate Conference

Newport Beach, CA., October 2, 2019 – Geraci Media is launching their 4th annual Innovate conference, a two day event that will provide attendees with the latest trends and insights in the non-conventional or private lending space. At Innovate 2020, which takes place this February 20-21 at the Balboa Bay Resort in Newport Beach, CA, expect to receive first-hand knowledge from industry executives and professionals on how to stay ahead of the curve in the new year. The event will focus on education, the changes happening in the lending space, the new trends in business, and more.

The two day event will begin on the 20th with a welcome reception, and continue the next day with a variety of educational panels, a hosted breakfast and lunch, and an espresso bar. Innovate will also facilitate face to face networking through a smart phone app, a speed networking activity, and various networking breaks as well; all of which will assist in fostering new connections and business partners for all attendees.

Sang Yoon from Pacific Equity and Loan spoke highly of a Geraci conference he recently attended. “A huge thanks to the Geraci team for putting together an excellent conference. This conference was the most productive one we have been to. We were able to connect with exactly the people we needed to meet in a very efficient manner.”

Geraci’s goal for the conference is to help you feel comfortable while networking with the private lending industry’s best and brightest, and attending top-tier panels and discussions. If you have any questions or would like to attend or sponsor, please reach out to us – we look forward to hearing from you. Super Early Bird tickets are now on sale, so visit the Innovate website to learn more. Register before Dec. 14th to ensure that you receive the best savings. See you there!


Media Contact:
Alicia Carter
Event Manager
a.carter@geracillp.com
(949) 379-2600

Generating Leads with Email Marketing

Whether you started your career in marketing before the email boom or in the internet era, you are sure to remember a time when emails were the top marketing platform. It’s no secret that consumers’ inboxed are proliferated with the latest and greatest offers. As email campaigns grew, laws were passed to limit them and give customers more control over what lands in their inboxes.

This shift is great news for marketers, who now have added assurance that their email audience is interested in their content – or at least interested enough to not hit the unsubscribe button. Email marketing is a proven method for generating leads. In fact, email generates $38 for every $1 spent, which is a staggering 3,800% ROI, making it incredibly effective. (HubSpot)

In this post, we’ll discuss how Geraci Media can help you get a slice of the pie and craft email campaigns that help you meet your business goals.

Write for results

Think deeply about how your customer will perceive every component of your email. A good subject line is like a news headline – it grabs your attention and makes you want to read more. Stick to a simple design. A crisp, uncluttered email lets subscribers know how professional you are. Most email campaign platforms offer well-designed templates to help you get started.

Follow the inverted pyramid style of writing that journalists use. Give readers the most important information first, and then follow up with supporting details. Most people read email while they’re commuting or at work, so give them content that is easy to digest.

Write with a purpose, and keep content concise. Each email should have a goal, whether it’s to drive web traffic, educate, or generate leads. Reveal your purpose upfront, direct copy towards the call-to-action and make your emails easy for busy readers to scan. Choose large fonts that are easy to read at any size,. Make sure your readers have the experience your content in the same way, regardless of whether it is on their phones or on a desktop.

Customize your Campaigns

You probably get leads from an array of sources, including, blogs, events, salespeople, and referrals. Categorize your leads and build custom campaigns based on what they’re looking for. Many platforms allow you to build automated email chains that help move contacts through the sales funnel.

Use blogs to generate leads

A great blog positions you as an industry leader in your prospects’ eyes. Send your leads relevant articles to guide the conversation forward and prep them for sales calls.

Move leads through the sales funnel

Nurture your warm leads as much as your cold ones. Develop a special email to share when you’re moving emails from the cold to the warm list. Include a thoughtful touch like a testimonial to establish credibility.  Follow the warm email up with a second email asking if they’re still interested in what you have to offer. Often times, including a sales offer or coupon can help give the lead a little push to a sale.

Test, analyze, and try again

Don’t underestimate the power of A/B split testing. By testing your email campaigns, you can lower bounce rates, learn more about your customers, increase conversions, and reduce cost. The average email open rate is around 21%, while the average click rate hovers around 2.48% (MailChimp).

While it’s great to have these benchmarks, adjust your expectations based on your industry’s standard and your previous emails’ performance – don’t expect to see staggering results right away. Building an effective email marketing strategy takes time, combining proven methods with new ideas. Geraci Media can work with you to figure out what combination works best for you for maximum results.

Book a call with us to discover how we can help your company thrive!