93% of online experiences begin with a search engine, according to research conducted by HubSpot.
To promote your event online, you have to understand how people will search for it. This is why it is essential to focus on Search Engine Optimization (SEO). Understanding how SEO operates is the key to maximizing its marketing benefits and get your content seen by as many people as possible. Here are 4 strategies to help boost SEO for your event’s website.
1. Create a mobile presence
Over 50% of online traffic comes from mobile devices. Therefore, it is wise to create and maintain a website that is attractive on a mobile phone. An intelligent management software can aid in building an attractive and mobile friendly website.
In addition, keeping your posts brief but comprehensive is a great way to make your web presence mobile friendly. You can do this by using hashtags, eye-catching images, and setting the length of your texts to correspond to Twitter limits. Creating a custom hashtag for your event is an excellent way to do this, as hashtags drive engagement and allow users to discover your posts. Eye-catching images and tastefully shortening copy for Twitter are other ways to advance your mobile presence.
2. Focus on keywords
Many people use search engines when deciding whether to buy a ticket to an event or not. This is why using keywords in your headings and content increases your chances of converting these searches to buyers. When buyers search for something online, the search engine provides both exact keyword matches and the most relevant content.
Keyword research is important when attempting to improve your traffic; it structures your content and focuses your communication on the most significant bits of your event. It also guides and inspires your content writing. Some helpful keyword tools include Google Keyword Planner, which finds relevant keywords with the most search volume, and LSI Graph. which collects semantically-linked keywords.
3. Create interesting content
Knowing your audience will help you come up with content that is interesting and attractive to them. Your content should answer the questions that your audience is already asking, what the attendees should look forward to, and the impact you want your event to have on them.
Posting regularly to your event website helps to improve your website’s domain authority. This tells your audience that you are trustworthy, which is essential when building trust with your potential event attendees. Your content also needs to engage and inspire the audience to read more, subscribe for notifications, buy the tickets, and share their ideas about the event.
4. Create links
Links are a crucial factor for ranking. The link network serves as an indicator of a website’s importance, popularity, and relevance.
Get your event mentioned on listing websites, give interviews for online articles, ask partners to mention you on their platforms, and use relevant social media platforms to talk about your event. Make sure inbound links use descriptive anchor texts which contain your focus keywords.
The significance of SEO for marketing cannot be underestimated. Optimizing your search engine ensures that you effectively communicate with your target audience.