7 Ways Webinars Will Grow Your Business

Webinars have grown in popularity in recent years and have become an important marketing tool. These live web-based seminars can connect you with leads from all over the world. They encourage interaction by allowing the audience to ask questions or provide feedback in real-time.

Just how beneficial can a webinar be to your business? Here are 7 reasons why webinars are a fantastic marketing strategy.

Global Reach

Webinars are a cost-effective way to extend your reach globally. Rather than pay for flights and hotels to meet with individual leads, you can engage with a larger group over their computer screens.

People from all over the world can attend, providing your brand or product with the potential to see huge results. This global reach creates networking opportunities for building relationships and partnerships.

Be Considered an Industry Leader

Your audience has invested time in registering and listening to the information you plan to share. They’re expecting valuable takeaways from the webinar, even something they can put into place at their own company. This positions you and your brand as an industry leader, or expert.

Audience Engagement

Webinars can give your audience the chance to ask questions and provide feedback. This is valuable because you can address concerns, reservations, or any lingering questions they may have about your training or product in real-time.

You can customize your presentation to your audience based on their questions and feedback to keep them engaged. Ask them to take an action, such as completing a task or answering a question. This will increase audience participation and interest.

Invite Guest Speakers to Increase Engagement

Include guest speakers, such as industry leaders or affiliates, to speak during your webinar. These individuals should be familiar with your industry and value of your product. They will be able to educate the audience on the benefits or impact, validating information you have or will be sharing.

By inviting a guest speaker, you can also increase the webinar’s attendance by including your guest’s audience and following. This can grow the number of leads you may gain substantially.

Results

Results can be seen quickly from webinars. After hosting a webinar you’ll have metrics to measure how well it performed. These metrics include the number of attendees, number of those registered, and total views. The webinar can and should be recorded for you, the audience, and affiliates to share with others, growing the results even more.

Build Trust & Generate New Leads

Each time a person completes your webinar’s registration form they should be considered a new potential lead, whether it be for a sale or a potential partnership. Webinars adds a personal interaction that videos and commercials don’t. Webinars put a face and name with your product making you approachable, human, and someone they can trust. 

Educating them on how your product can benefit their company is the first step in opening the door to future discussions and partnerships. It is essential to show both new and established leads how your product or service can improve or enhance their workplace.

Expedite the Sales Process

Depending on the prospect, the sales process can be slow. Businesses want to convert a lead into a customer quickly. Webinars can play a significant role in expediting the sales process.

While it’s certainly important to provide useful information and tips to your audience, it’s equally important to share how your brand or business can help them achieve this. How can your product be a solution to their problems? Your webinar should show the audience the value of your brand. Garnering interest in the product and its potential impact is the first step in completing a sale.

There are numerous benefits to hosting a webinar. Though this article only touches on a handful of them, it should be clear that webinars are an effective tool for engagement and growth. As you take these benefits into account, you should begin to think how you can use a webinar for lead generation and to increase traffic, which will yield great results for your business.

Building Better Products Through Collaboration

How to Build a Collaborative Team to Build Better Products

Most significant projects are not undertaken by just one individual; They require a team effort to conceptualize, strategize, and successfully manage tasks so that a stellar product can emerge.  Even activities that may seem like a personal endeavor almost always require some form of collaboration.

Collaboration brings together a diverse group of talents and minds all focused on achieving a common goal. Working within a collaborative team provides you with the assets needed to reach your project goals faster while creating a more dependable end product. 

Aligning Your Goals

Selecting the right team is a crucial component in creating a successful team. You should bring in individuals who have fully developed skills, such as motivational, organizational, and imagination, to be utilized fully for the creation of a value-added product.

It’s also important to assemble your team with members who are aligned with the goals of the project. Establish the ground rules and pass along clear guidelines for how your collaborative process will operate. Only after everyone is on the same page, can you continue with the process and work towards the common goal of solving the task at hand.

In establishing the rules early and by clearly defining goals, team members can join knowing they can freely offer ideas and provide feedback that ultimately contributes to a successful product.

Removing Roadblocks

The enemy of collaboration is roadblocks. A roadblock typically occurs when employees don’t see eye-to-eye on specific aspects of a project. Anytime you get multiple personalities together in a room, there is generally some level of disagreement. However, limiting the differences to just that, and not letting them evolve into animosity or open conflict, is key to preventing time-wasting roadblocks. For collaboration to happen, a leader must emerge that has the strength to enforce it.

Finding a way to foster strong employee relationships helps reduce friction and leads to a more fruitful collaboration effort on behalf of the entire team. Building trust between all team members assists in driving initiatives such as floating ideas, facilitating change, meeting milestones, and fostering in-depth collaboration.

Increase Productivity

Writers get “writer’s block,” professional athletes fall into slumps, and employees sometimes suffer a creative block. Falling into a creative slump is frustrating and a waste of time. Collaboration can help solve the issue by getting a fresh set of eyes on incomplete work, followed by team input and suggestions that help get those creative juices flowing again.

The goal of most projects is to produce the best end-product for your customer. Whether that customer is internal or external, is immaterial. Through collaboration, you can harness the skills and ideas of many to propose, critique, and ultimately solve the problems that prevent the best product from emerging.

With strong leadership, and by keeping your team members looped into the progress of your project, you can eliminate conflicts, reduce overlap, and foster the creative instincts of your team members to produce fabulous results.

Tools such as Dropbox, Slack, or Google Docs help keep all your team members on the same page and engaged in the effort. By promoting open conversation and critique, you will gain the trust of your team while receiving an honest review of your efforts.

Setting Up For Success

A critical factor in creating a successful collaborative effort is nurturing the environment that fosters a culture of collaboration. Here are some factors that can help you define and promote a culture of cooperation.

Lay down the law – setting up ground rules for all employees, even if not part of a team, sends a message that the company promotes and welcomes collaboration. Established practices, protocols, and guidelines will demonstrate your willingness to facilitate cooperation and empowers individuals to lead those efforts as part of a team

Become a leader – nothing motivates better than leadership. Leadership starts at the top, with the executive committee, and trickles down to employees through all levels of management. By clearly defining your leadership role and empowering employees and team members to also embrace leadership roles, you’ll convince employees that they can openly share ideas that contribute to not only the growth of the company but to their personal growth, as well.

Open communication – through efficient communication, collaborative teams prosper. Whether its holding team meetings or sending out updates and group emails, transparent and open communication are critical to a collaborative culture. Providing an organized structure with collaborative tools to your teams will also help spur information sharing across platforms and between team members and supporting departments.

Building trust – open communication fosters a certain level of confidence, but your employees must also trust their ideas and critiques. Empowering employees to conceptualize and present new ideas will build trust in leadership and better facilitate a more open and constructive collaborative effort.

Collaboration not only provides an excellent strategy to produce the best products possible, but it offers employees a chance to shine. With a culture of collaboration, employees will feel more comfortable participating and contributing new ideas, suggestions, and the motivation to bring their very best.

With the right leadership structure in place, open communication, and team members that clearly understand their defined roles, your collaborative effort will lead to a faster and more successful effort to develop the best possible final product.

Geraci Media Group is a national private lending agency, which specializes in marketing and design needs. If you are looking to grow your business and expand profitability, let Geraci help you with your marketing today.