Using Collaboration for Creative Web Design

Most major projects are not taken on by just one individual. They require a team effort to conceptualize, strategize, and successfully manage tasks so that a stellar project can emerge. Even activities that may seem like an individual endeavor, almost always require some collaboration.
Take the creation of an advertising campaign for instance. Although it may be the brainchild of one person, it requires a team of copywriters, editors, publishers, and sales representatives to publish the piece and develop it into a successful marketing campaign.

The same collaboration can also work well for designing revamping a stunning web site. When designing a website, collaborating with multiple team members, all with unique insight into your business, will help you avoid time-consuming mistakes and typically results in a more robust and engaging website.

Many companies now promote creative group sessions to experiment with new ideas and help assist in crafting a more effective web presence. These creative sessions allow fellow team members to add their innovative insights while inspiring them to up their game as an integral part of a collaborative effort.

Most designers are do-it-yourselfers by trait but understand that collaborating on the project will not lessen their creative input. It will enhance their ability to stay focused and receive valuable input on components of the website that may not be their forte. This collaboration can make a huge difference in the development of the site and also help the designer with future projects.

Creating a Collaborative Team

Collaboration works because it promotes team members with different areas of expertise to work together in developing a company-wide project. Members of this creative group will have a level of satisfaction in knowing they helped create something that will be building their company’s brand for years to come.

Here are few ways to get you started creating a collaborative team:

Establish a Clear and Concise Goal

Building collaboration on a website project has to include a compelling message. Team members will find all types of excuses not to work together, and by presenting a clear goal, it will help keep them on task and engaged in a common outcome. Designate a leader for the project and ensure he or she keeps team members inspired to accomplish goal milestones, and periodically recognizes their contribution to project.

Communicate Expectations of the Team

When forming a cohesive team, communicating to team members the expectations of them and their respective roles and responsibilities can do a lot to keep them on task. When team members are clear about their roles, they will work more effectively without duplicating the tasks of other participants.

Foster Cohesion between Members

There is no question that cohesive teams function better and are more successful. They perform better because as team members are handed more responsibilities and are included in the decision-making process, they feel more involved as part of the creative group. Weekly team huddles are an effective way to get members to participate in group discussions on objectives that have been met and which ones are still on the board.

Encourage Innovation

Management and team leaders need to foster an environment of innovation, where members are encouraged to brainstorm and conceptualize with new ideas that are embraced and evaluated by the team. When members are instilled with a sense of contribution and given authority to think outside the box, the collaboration is elevated to a entirely new level. The more encouragement and nurturing they receive from management, the more engaged and dedicated they will be to producing an exceptional finished project.

Recognize and Reward Collaborative Behavior

One of the simplest ways to have team members fully buy-in to your collaboration effort is to reward individual achievements by team members. Ensure active and positive participation is recognized and rewarded. Don’t just reward the significant accomplishments, but host periodic review sessions where team members are recognized for their contribution in overcoming obstacles. This recognition, coupled with gift card awards or project bonuses, can break down divisions among team members and honor the commitment and values of each member.

It is possible that team members would not have the same ideas working from their desks, so collaboration in think sessions is critical to moving the project forward. As employees discover different perspectives on the same idea, they instinctively strive to do better and contribute more themselves. Collaboration will improve the design process, lead to more employees feeling empowered to offer new ideas without fear of being criticized, and create a more unified and productive team. This mindset not only helps foster a more creative web design concept but will ultimately bleed over to other aspects of the business.

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