TIPS FOR LAUNCHING A NEW BRAND. – Ruby A. Keys
In today’s inter-connected, online world, new products and services seem to pop up every day. When you’re planning to launch a new brand, how do you stand out amongst a sea of competition? The answer is to develop and build a launch campaign as strong as your brand.
If this is your company, your brand, you’ve probably put a lot of blood, sweat, and tears into developing your future. A brand lets you differentiate your business from your competitors with an identity that resonates with your target customer base. After you reach the point where your product is ready for launch, it’s easy to feel an urge to hit the market as soon as possible.
While it is tempting to sprint into the marketplace, careful and thoughtful preparation is a must, to ensure you don’t diminish your chance to make that critical first impression.
Whether you’re building a brand from scratch, or merely re-launching and re-branding, a well-conceived, well-developed plan is vital to your success. Here are some tips to consider for your branding launch.
Building a brand for your company is one of the most important things you can do as a “marketer”. Please don’t rush into it. Make sure to allocate enough time designing and planning your launch. If you hire a marketing agency to enhance your launch, make sure you have clearly expressed your vision and that it’s portrayed through each press release, brochure design, and google campaign.
Your product or service doesn’t need to be 100 percent ready to start preparing for its launch and getting your marketing pieces established early in the process will be key to a successful launch.
Entice Your Prospective Audience
Don’t just drop your brand into the marketplace by parachute. Build up your audience’s anticipation by offering hints about the launch of your brand. Provide a sneak peek about your brand and what your audience can expect and when they will finally see it. Building the suspense early will make people stand up, take notice and become much more interested once you make that launch.
Make Your First Impression Count
Now that you’ve built anticipation for your brand, make it count! Creating a powerful first impression is the quickest way to gain customer support and retain their loyalty long-term. This strategy goes back to planning. By strategizing and planning your launch in advance, you’ll be able to hit the ground running.
Understand What Your Audience Wants
As part of your planning and preparation, make sure you know your potential customers. Understanding what they want and expect is just as important as what you are providing. Your goal should be to initially launch your brand to as many people as possible and get as much attention as you can from day one.
When you understand your audience, and what they expect, you will be in the best position to navigate the planning process and determine how to best market your company.
Standardize Your Brand
In today’s day, it’s not enough to create a logo and launch a website. You need to build your company’s presence by branding all aspects of your business. Consistency is the name of the game. You want your brand recognized across all of your platforms. These include logos, websites, cards, letterheads, email marketing, and anything else that connects your business with your customers.
When branding your company, consider who will be looking at your design. Certain colors and shapes are appealing to some groups, while off-putting to others. Consult with a marketing firm that understands your industry and the customers that will be viewing your branding pieces. The right color and logo can boost brand recognition by over 80 percent, so envision a style and color scheme that will be memorable to your target audience.
Your brand is an extension of you. Put yourself in your customer’s shoes and design your brand in a way that would resonate with you as a client. Make it personal, make it exciting, and make it pop!