Every company needs a marketing makeover, as marketing is something that is always changing. Although the strategy for change will be different for each business, it’s important to remember this and stay ahead of the curve.
The Digital Revolution
One course of change that can have a dramatic impact on the growth of your business is through Digital Transformation, also known as DX. Digital transformation does not necessarily mean you digitize your entire business, but that you embrace technology or a digital solution for certain aspects of your daily operations.
As new technologies come online, whole segments of the population are going through a digital transformation. Schools, governments, corporations, and small and medium-size businesses are all, to some extent, working to realign themselves with the digital world and utilize these automation tools.
According to a study from research firm, the SMB Group, 48 percent of small and medium-sized businesses plan to change their business to take advantage of the digital revolution. Moreover, nearly three-quarters of companies agree that technology will change the way they conduct their business in the future.
Digital transformation does not require you to invest millions into new technology or even change your entire business model. It merely means you have chosen to embrace a digital solution to improve some of your processes.
How do you simplify a digital transformation?
Beginning a digital transformation may seem like a daunting task, but if you start with the most critical components of your business and develop a roadmap for how and when you plan to transform the other aspects of your operations, it will allow you to accomplish it on time and within your budget. Most companies plan to make a digital transformation using only their existing IT budget.
Digital transformation is a type of catchall phrase. In a narrow sense, it may refer to the concept of realizing the full potential of embracing technology for your company.
For some companies, it means implementing cloud capabilities, online collaboration, or introducing new web services. However, many businesses take their time in developing a plan to add technology to their business over many months, or even years.
Set measurable goals
Your company’s goals should guide your decisions on implementing your digital transformation. Many businesses choose first to apply technology that helps them capture more customers. This strategy may include developing a more interactive website, a new Customer Resource Management system (CRM), implementing Search Engine Optimization (SEO) on your websites or even a smartphone app that makes it more convenient for customers to access products or services.
Communicate changes with your employees
Other companies may use technology to advance efficiency within their workspace. Taking employee collaboration online is one way that businesses improve the way their teams interact and can allow them to hire more qualified candidates that work remotely.
There is no “one size fits all” approach to digital transformation. While some employees who resist change may present a challenge, taking a proactive approach to the changes, through discussion, training, and hands-on implementation strategies will help make your transition a smooth one. Be honest and up-front with your employees and explain to them why your digital tech shift will be good for them and your business.
Talk to your employees about why you are undertaking the transformation. Demonstrate what your planned changes have done for others in your space. Show them how the new technology will make their jobs easier and more efficient. In short – get them on board.
Set a budget and stick to it
Plan your transformation to correspond to and fit within your budget. While a digital conversion may make existing processes easier and cheaper, if you break your budget implementing those changes, it could end up being a net wash over the short term.
Talk to other businesses who have taken on a transformation. Use their experiences to help guide your decisions and plan your roadmap. While larger companies can afford to bring on more IT professionals to accomplish planned changes, small and medium-size businesses may need to outsource to firms with expertise in digital transformation.
A good technology partner can recommend solutions that fit within your budget, yet accomplish most, if not all of the tasks you want to be addressed.
Embrace the change
The point is not to fear a digital transformation but embrace it. Take the challenge head-on and work towards making technology decisions that are right for your business and your industry. Don’t get caught up in the urge to get everything you want all at once. Plan accordingly, with realistic milestones and goals, and then methodically work towards achieve your roadmap in a timeframe that works for your business.