Geraci Announces Full-Service Media Agency

Geraci Media
90 Discovery
Irvine, CA 92718

Geraci announces full-service media agency

IRVINE, Ca., Nov. 12, 2018 – Geraci LLP was originally founded in 2007 as a law firm. Since then we have expanded and offer high-level lending conferences and are happy to announce our newest achievement, Geraci Media Group – a full-service marketing, communications, and design agency. Geraci Media Group is comprised of a skilled team of public relation specialists, graphic designers, event planners, social media experts, and website professionals who work with a wide variety of clients to create personalized media solutions. Geraci also focuses on innovative branding campaigns to help companies stand out from their competition and create an emotion-driven relationship with their audience. But what services does Geraci provide?

  • Pitch decks, web development, and logo design: By focusing on brand development and growth in digital marketing and public relations, Geraci’s professionals craft personalized media for companies large and small. In an increasingly digital marketplace, it is important to focus on all aspects of media, and the team at Geraci Media Group uses all of the tools at their disposal to make this happen.
  • Press materials: Geraci Media Group is your hub for all things PR, advertising, and design. Our company will work with yours to craft a variety of messages for your target market, and even distribute your message to leading media outlets (including industry magazines and blogs.)
  • Email campaigns: Here at Geraci we understand the importance of email campaigns, and more importantly their content and overall appearance. Similar to our content services, we will work with you to create your message and distribute it through the proper channels.

If you have any questions about our full-service offerings, don’t be a stranger! We are ready to take your company to the next level.

Media Contact:
Ruby Keys
Media Director
Geraci LLP
r.keys@geracillp.com
www.geracimediagroup.com
(949) 379-2611

How to Tackle the Challenges of a Digital Transformation

Every company needs a marketing makeover, as marketing is something that is always changing. Although the strategy for change will be different for each business, it’s important to remember this and stay ahead of the curve.

The Digital Revolution

One course of change that can have a dramatic impact on the growth of your business is through Digital Transformation, also known as DX. Digital transformation does not necessarily mean you digitize your entire business, but that you embrace technology or a digital solution for certain aspects of your daily operations.

As new technologies come online, whole segments of the population are going through a digital transformation. Schools, governments, corporations, and small and medium-size businesses are all, to some extent, working to realign themselves with the digital world and utilize these automation tools.

According to a study from research firm, the SMB Group, 48 percent of small and medium-sized businesses plan to change their business to take advantage of the digital revolution. Moreover, nearly three-quarters of companies agree that technology will change the way they conduct their business in the future.

Digital transformation does not require you to invest millions into new technology or even change your entire business model. It merely means you have chosen to embrace a digital solution to improve some of your processes.

How do you simplify a digital transformation?

Beginning a digital transformation may seem like a daunting task, but if you start with the most critical components of your business and develop a roadmap for how and when you plan to transform the other aspects of your operations, it will allow you to accomplish it on time and within your budget. Most companies plan to make a digital transformation using only their existing IT budget.

Digital transformation is a type of catchall phrase. In a narrow sense, it may refer to the concept of realizing the full potential of embracing technology for your company.

For some companies, it means implementing cloud capabilities, online collaboration, or introducing new web services. However, many businesses take their time in developing a plan to add technology to their business over many months, or even years.

Set measurable goals

Your company’s goals should guide your decisions on implementing your digital transformation. Many businesses choose first to apply technology that helps them capture more customers. This strategy may include developing a more interactive website, a new Customer Resource Management system (CRM), implementing Search Engine Optimization (SEO) on your websites or even a smartphone app that makes it more convenient for customers to access products or services.

Communicate changes with your employees

Other companies may use technology to advance efficiency within their workspace. Taking employee collaboration online is one way that businesses improve the way their teams interact and can allow them to hire more qualified candidates that work remotely.

There is no “one size fits all” approach to digital transformation. While some employees who resist change may present a challenge, taking a proactive approach to the changes, through discussion, training, and hands-on implementation strategies will help make your transition a smooth one. Be honest and up-front with your employees and explain to them why your digital tech shift will be good for them and your business.

Talk to your employees about why you are undertaking the transformation. Demonstrate what your planned changes have done for others in your space. Show them how the new technology will make their jobs easier and more efficient. In short – get them on board.

Set a budget and stick to it

Plan your transformation to correspond to and fit within your budget. While a digital conversion may make existing processes easier and cheaper, if you break your budget implementing those changes, it could end up being a net wash over the short term.

Use benchmarking

Talk to other businesses who have taken on a transformation. Use their experiences to help guide your decisions and plan your roadmap. While larger companies can afford to bring on more IT professionals to accomplish planned changes, small and medium-size businesses may need to outsource to firms with expertise in digital transformation.

A good technology partner can recommend solutions that fit within your budget, yet accomplish most, if not all of the tasks you want to be addressed.

Embrace the change

The point is not to fear a digital transformation but embrace it. Take the challenge head-on and work towards making technology decisions that are right for your business and your industry. Don’t get caught up in the urge to get everything you want all at once. Plan accordingly, with realistic milestones and goals, and then methodically work towards achieve your roadmap in a timeframe that works for your business.

Tips for Launching a New Brand

TIPS FOR LAUNCHING A NEW BRAND. – Ruby A. Keys

In today’s inter-connected, online world, new products and services seem to pop up every day. When you’re planning to launch a new brand, how do you stand out amongst a sea of competition? The answer is to develop and build a launch campaign as strong as your brand.

If this is your company, your brand, you’ve probably put a lot of blood, sweat, and tears into developing your future. A brand lets you differentiate your business from your competitors with an identity that resonates with your target customer base. After you reach the point where your product is ready for launch, it’s easy to feel an urge to hit the market as soon as possible.

While it is tempting to sprint into the marketplace, careful and thoughtful preparation is a must, to ensure you don’t diminish your chance to make that critical first impression.

Whether you’re building a brand from scratch, or merely re-launching and re-branding, a well-conceived, well-developed plan is vital to your success. Here are some tips to consider for your branding launch.

Plan Accordingly

Building a brand for your company is one of the most important things you can do as a “marketer”. Please don’t rush into it. Make sure to allocate enough time designing and planning your launch. If you hire a marketing agency to enhance your launch, make sure you have clearly expressed your vision and that it’s portrayed through each press release, brochure design, and google campaign.

Your product or service doesn’t need to be 100 percent ready to start preparing for its launch and getting your marketing pieces established early in the process will be key to a successful launch.

Entice Your Prospective Audience

Don’t just drop your brand into the marketplace by parachute. Build up your audience’s anticipation by offering hints about the launch of your brand. Provide a sneak peek about your brand and what your audience can expect and when they will finally see it. Building the suspense early will make people stand up, take notice and become much more interested once you make that launch.

Make Your First Impression Count

Now that you’ve built anticipation for your brand, make it count! Creating a powerful first impression is the quickest way to gain customer support and retain their loyalty long-term. This strategy goes back to planning. By strategizing and planning your launch in advance, you’ll be able to hit the ground running.

Understand What Your Audience Wants

As part of your planning and preparation, make sure you know your potential customers. Understanding what they want and expect is just as important as what you are providing. Your goal should be to initially launch your brand to as many people as possible and get as much attention as you can from day one.

When you understand your audience, and what they expect, you will be in the best position to navigate the planning process and determine how to best market your company.

Standardize Your Brand

In today’s day, it’s not enough to create a logo and launch a website. You need to build your company’s presence by branding all aspects of your business. Consistency is the name of the game. You want your brand recognized across all of your platforms. These include logos, websites, cards, letterheads, email marketing, and anything else that connects your business with your customers.

When branding your company, consider who will be looking at your design. Certain colors and shapes are appealing to some groups, while off-putting to others. Consult with a marketing firm that understands your industry and the customers that will be viewing your branding pieces. The right color and logo can boost brand recognition by over 80 percent, so envision a style and color scheme that will be memorable to your target audience.

Your brand is an extension of you. Put yourself in your customer’s shoes and design your brand in a way that would resonate with you as a client. Make it personal, make it exciting, and make it pop!